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Questrade

Digital Advertising

The Challenge

More people are aware that banks do not act in their best interests and are looking for alternative investing solutions. However, the emotional stress associated with leaving and the lack of confidence in their own investing ability is what makes them hesitate.

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The Opportunity

How do we continue to highlight Questrade as the solution to high fees (and others not acting in the customers’ best interests), while also giving Canadians the confidence to take control of their situation and switch providers, to achieve financial independence?

Digital and social channels are the next stop for potential clients who’ve seen the mass ads and are bursting with questions. Each step along the way in these supplementary social channels take people small steps closer to making their Questrade commitment by helping them understand how investing works.

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