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Questrade
Art Direction, Digital Advertising
The Brief
Most people understand the importance of contributing to the RRSP every year but they are on investing autopilot, don’t take the time to think about whether they are getting the best return, or even realize times have changed and there is a better option.
How can we encourage people to rethink how they are investing their RRSPs by highlighting Questrade as the smarter alternative to the traditional high fee, annual investment?
Times have changed and there is a new way to invest in your RRSP.
Time to switch.
Take control of your money
The Opportunity
How do we continue to highlight Questrade as the solution to high fees (and others not acting in the customers’ best interests), while also giving Canadians the confidence to take control of their situation and switch providers, to achieve financial independence?
Digital and social channels are the next stop for potential clients who’ve seen the mass ads and are bursting with questions. Each step along the way in these supplementary social channels take people small steps closer to making their Questrade commitment by helping them understand how investing works.
