Spark your inspiration!
The one stop-shop for creative
DIY-ers and craft lovers.
Digital + Print
Yarnspirations is an online shop for North America's most popular yarn brands - Bernat, Caron, Patons and Lily Sugar'n Cream and more. It's a popular hub for knit and crochet patterns ranging from fashion garments to home decor and accessories.
My work includes e-mails, website banners, e-books, and videos for the site as well as print and digital work for Yarnspirations' retailers: Walmart, Michaels, Joann, and A.C. Moore.
Shooting, Editing + Animating
I single-handedly shoot, edit, and add special effects to videos. We feature several promotional and instructional videos on our site, which are seen by thousands of our subscribers.
Check out this tutorial video I made for the Caron x Pantone ColorPlay tool launch!
Print + Web
Monthly lookbooks provide ample inspiration for our customers and entice them to buy our yarn products. I built the creative concept, worked with textile designers to make new patterns, and gave creative direction at photo shoots. The lookbooks were laid out in Sketch and ZMags and then uploaded to our website, Yarnspirations.com
UI + UX
We send out 3-4 emails per week for Yarnspirations.com, as well as emails for Joann for special promos and events. The emails are made in Sketch and Photoshop.
We use a simple UX structure and CTAs that boost consumer engagement and focuses on the promotion of lookbooks, and yarn product.