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Spark your inspiration.
The one stop shop for creative
DIYers and craft lovers.
Yarnspirations
Art Direction, Digital and Print
Yarnspirations is the leading online destination for North America's most beloved yarn brands—including Bernat, Caron, Patons, and Lily Sugar’n Cream. The platform is a go-to resource for knitting and crochet enthusiasts, a a wide range of patterns spanning fashion, home décor, and accessories.
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At Yarnspirations, my work encompassed the creation of email campaigns, website banners, e-books, and video content. I also developed print and digital marketing materials for major retail partners such as Walmart, Michaels, Joann, and A.C. Moore.
Video
Shooting, Editing and Animating
I independently shot, edited, and enhanced videos in post-production with motion graphics and special effects. These promotional and instructional videos were featured on our website and regularly viewed by thousands of engaged subscribers.​
Website Design
Monthly digital editorials serve as a key source of inspiration for our customers, driving engagement and boosting yarn sales. I developed the creative concepts, collaborated with textile designers to bring new patterns to life, and provided art direction during photo shoots. Each webpage was designed in Sketch and Zmags, then published on our website, Yarnspirations.com.
Email Marketing
We sent 3–4 marketing emails per week for Yarnspirations.com, along with additional campaigns for Joann to support special promotions and events. Each email was designed using Sketch and Photoshop, following a streamlined UX structure that emphasized clarity and conversion.
Our email strategy leveraged strong CTAs and visually engaging layouts to drive consumer engagement, promote new pattern downloads, and highlight featured yarn products.